Název:

Management in English Language Teaching

Popis:

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. `People and organisations` covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. `Marketing` begins by defining marketing and describing `the marketing mix`. It goes on to offer detailed guidance for developing and implementing a marketing plan. `Finance` deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author`s own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

Obal:

Cena: 1690,- Kč

Podle zákona o evidenci tržeb je prodávající povinen vystavit kupujícímu účtenku. Zároveň je povinen zaevidovat přijatou tržbu u správce daně online; v případě technického výpadku pak nejpozději do 48 hodin.

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