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Emotion by Design: Creative Leadership Lessons from a Life at Nike

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`The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously` Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world`s most revered company? Why do its campaigns - from `Just do it` to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.`Great story, amazing career, so inspirational . . . I couldn`t put it down` Chris Evans`The ultimate playbook to unleash creativity in any team` Jake Humphrey, author of High Performance`An unforgettable account of a man and a business that never had to try to be someone else`s idea of cool - because they had already defined it themselves` Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy`Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger` Nir Eyal, author of Hooked`This book made me smile in my soul` Mary Portas`Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before` Jonah Berger, author of Contagious

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