Název:

Nike: Better is Temporary

Popis:

At Nike, the desire to be the best is a journey, not a destination-better is always temporary.Phaidon commemorates the company`s influence with Nike: Better is Temporary, a landmark publication that charts Nike`s transformation from rebellious upstart to global phenomenon.This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike`s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.Beginning with "Breaking2," an introduction detailing Nike`s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike`s focus on performance, brand expression, collaboration, inclusive design, and sustainability.The book`s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike`s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book`s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book`s bonus chapter, "Crafting Color."Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike`s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Obal:

Cena: 2222,- Kč

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