Název:

Pre-Suasion : A Revolutionary Way to Influence and Persuade

Popis:

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn`t just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of `pre-suasion`, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes` even before they are asked. And as Cialdini reveals, it`s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.

Obal:

Cena: 399,- Kč

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